Wednesday, June 2, 2010

2010 SOULFIESTA Pinas Hiphop Power Rankings #23

POWER RANKING 23



Andrew E - A.N.D.R.E.W.F.O.R.D



NUMBER 23: ANDREW E./Dongalo Wreckords - this might be the only year Pinas' reigning KING OF RAP won't fall on my TOP 10, which ultimately shows growth amongst the movement and my peers. The pendulum swings and keeps everyone off balance and its great to see the balance isn't kept by one person this year. This ranking has nothing to do with what Andrew E is capable of doing - Andrew E is still constantly in your face via ads, TV shows and guestings and most definitely regional shows in and out the metro. He is still doing 150K a show and reaches out to the people who needs help whenever he can. He recently put out CLUBZILLA which is a departure from what you would normally hear him rock. This year also shows him paying more attention to newer strategies to keep Dongalo's flag stable. Dongalo has been releasing tons of mixtapes throughout the past years, which was never an option for his artists before. We see mixtapes circulated by Jaw Tee, Don G, Khen Magat and more. Andrew E's merchandising doesn't stop -- Dongalo Clothing is heavily being ordered around the world, there was even talks about Dongalo doing collaboration work with Accel, a shoe company making waves back home. He also leads the way with a Satellite Radio show available for everyone via the Dongalo website. On top of all of this, he is now a father to two kids, raising his family and keeping all his business straight.





DONGALO radio promotion in Boracay



News is, Andrew E is currently working on a new studio album and that he is going to be part of a new movie that should be shown in time for the Manila Film Festival
-- we'll see if it pushes through. Andrew E is the second KING OF BORACAY, if you don't know now you know, and that's POWER written all over it. This man has thought me directly and indirectly what I know in developing artists and making decisions in the game. His legacy now opens up another stream line of gratitude as we see Don G head his own Shots Fired Entertainment record label. Don G is slated to make noise this year and news of a possible Gulpe De Gulat album is buzzing -- nothing solid so far but should be exciting to see come to life.




NOTES: Andrew E is a big Michael Jordan fan -- and he is holding down the number 23 spot on my POWER 30 rankings. He is also a self proclaimed "treasure hunter" -- trust me I've seen some of his collections. He has 2 copies of that comics which features Superman's first appearance which at one time was trying to be bought from his hands by the Ayala's.

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