LDP - Here To Own It (Directed by Dominic Nuesa)
From the same director of Back To Love, and from this new decades best urban group LDP - comes a marriage of ideas dating back a year before it release. Soulfiesta proudly brings you "HERE TO OWN IT". Independently hitting the MYX charts to a high of number 14 then through network politics and interests where wiped out of the countdown despite over flowing votes from the public, we are releasing the video to help share the vision the charts couldn't handle.
Here To Own It x Dominic Nuesa
December 2009, I contacted LDP about a music video proposal. I believe you can still find pictures of that meeting on Facebook. We met in a coffee shop in MOA amidst the holiday horde. We decided that I was to do a video on “Simple Lang” or “What If”. After much, much thinking and deliberation, I decided “Simple Lang”, however timeless, have already been released too long. “What If” would have been awesome too, but truth be told, I didn’t want LDP’s first official music video to be a lamentation on an otherwise lush and thriving culture in Hip Hop.
LDP needs a song that could represent. WE need LDP to represent.
Last year we had another meeting. This time, we chose to do it behind closed doors (No pictures of it on facebook). We finally decided on “Taking Backkk the City”, with the simple concept of shooting them in front of a wall being worked on by graffiti artists.
Meh.
January 2011, Rjay sent me a whole bunch of tracks. Some were unfinished. One beat stood out in particular (Jim Poblete’s brilliance), with only Alex’s and Rjay’s raw verses and a simple chorus that needed refining. Right then and there, I knew we were about to do something awesome. I chose that sound clip (you will hardly call it a song) for what it was: An Anthem.
Another closed door meeting ensued. I showed them what I wanted to do, everybody gets
excited. Abra came in, showed Alex and Rjay his verse for the song and suddenly the two wanted to rewrite theirs. Epic. I gave Rjay the responsibility of gathering the cast or “subjects”. Why subjects? I’d like to think of it more of a documentary, shooting them in their own environment, without any acting involved.
I’m going to shoot them as they represented. Where’s the acting in that?
Three day shoot, three locations: The Collective, Ronac Art Center, Cubao Expo. In our first shot, Cinematographer Micah Fernandez was in charge of making Graffiti artist Kookoo look dope. Hell, she looked iconic (her shot was the thumbnail of our trailer). I call good take, and we were on our way.
The project evolved from music video to a whole new movement. We shot entrepreneurs,
artists and musicians in their element, looking swag as they represented their respective arts. Even the models were modeling themselves, and not some brand. Photographer Ryan Andres helped out behind the scenes with his 35mm camera, and the result was an art project independent of the music video. Bojam of Flipmusic flipped the beat, and took the music production to a whole new level. Everyone did their part and more. Everyone owned it.
But whatever it is that we wanted to own, whatever it is that we took as ours and ours alone, we will share it with the rest of the world. This is no longer just a song or a music video. It’s a statement that we’re making. We have to own it because we want to share it.
It was an honor to work with everyone involved. And in behalf of the movement, it was an honor to make everyone involved. Press play, enjoy, and on to the next one.
LDPeace!
Think of a thousand ways to recreate the broken. Make it golden.
Here To Own It x Dominic Nuesa
December 2009, I contacted LDP about a music video proposal. I believe you can still find pictures of that meeting on Facebook. We met in a coffee shop in MOA amidst the holiday horde. We decided that I was to do a video on “Simple Lang” or “What If”. After much, much thinking and deliberation, I decided “Simple Lang”, however timeless, have already been released too long. “What If” would have been awesome too, but truth be told, I didn’t want LDP’s first official music video to be a lamentation on an otherwise lush and thriving culture in Hip Hop.
LDP needs a song that could represent. WE need LDP to represent.
Last year we had another meeting. This time, we chose to do it behind closed doors (No pictures of it on facebook). We finally decided on “Taking Backkk the City”, with the simple concept of shooting them in front of a wall being worked on by graffiti artists.
Meh.
January 2011, Rjay sent me a whole bunch of tracks. Some were unfinished. One beat stood out in particular (Jim Poblete’s brilliance), with only Alex’s and Rjay’s raw verses and a simple chorus that needed refining. Right then and there, I knew we were about to do something awesome. I chose that sound clip (you will hardly call it a song) for what it was: An Anthem.
Another closed door meeting ensued. I showed them what I wanted to do, everybody gets
excited. Abra came in, showed Alex and Rjay his verse for the song and suddenly the two wanted to rewrite theirs. Epic. I gave Rjay the responsibility of gathering the cast or “subjects”. Why subjects? I’d like to think of it more of a documentary, shooting them in their own environment, without any acting involved.
I’m going to shoot them as they represented. Where’s the acting in that?
Three day shoot, three locations: The Collective, Ronac Art Center, Cubao Expo. In our first shot, Cinematographer Micah Fernandez was in charge of making Graffiti artist Kookoo look dope. Hell, she looked iconic (her shot was the thumbnail of our trailer). I call good take, and we were on our way.
The project evolved from music video to a whole new movement. We shot entrepreneurs,
artists and musicians in their element, looking swag as they represented their respective arts. Even the models were modeling themselves, and not some brand. Photographer Ryan Andres helped out behind the scenes with his 35mm camera, and the result was an art project independent of the music video. Bojam of Flipmusic flipped the beat, and took the music production to a whole new level. Everyone did their part and more. Everyone owned it.
But whatever it is that we wanted to own, whatever it is that we took as ours and ours alone, we will share it with the rest of the world. This is no longer just a song or a music video. It’s a statement that we’re making. We have to own it because we want to share it.
It was an honor to work with everyone involved. And in behalf of the movement, it was an honor to make everyone involved. Press play, enjoy, and on to the next one.
LDPeace!
Think of a thousand ways to recreate the broken. Make it golden.
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